Part 1: AI & Web3 Identities — Unpacking the realities of Web3 Identity Evolution

Litentry
6 min readNov 29, 2023

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The digital world is evolving at an unprecedented pace, and at the forefront of this evolution is the convergence of Web3 identity and artificial intelligence (AI). As these two technological powerhouses join forces, they hold immense potential for revolutionizing how we manage our digital identities. It is rather challenging to establish a one-sided opinion as we can foresee positive as well as negative aspects of this development. This fusion heralds an unprecedented era of digital autonomy, redefining the boundaries of online identities with enhanced security, intelligence, and adaptability. Here we explore the latest developments in Web3 identity and AI, taking a look into current projects adopting this feature along with the risks, opportunities, and a focus on privacy and safety measures.

The current Web3 Identity Landscape & future evolvement with AI

Web3 identity represents a paradigm shift from traditional centralized identity management (Web2). It leverages blockchain and decentralized technologies, giving users greater control over their personal data. Combined with AI, Web3 identity solutions are becoming more intelligent and user-centric, however, Web3 Identity can also foresee becoming more fragile for hacks in this regard. So what to expect?

AI is evolving not just as a tool, but as entities capable of adopting their own digital identities. By evolving Web3 identities with AI, it will increase the ability to scrape more data from on-chain protocols, organize it, and dox people. These AI personas are becoming increasingly sophisticated, capable of representing AI systems in virtual environments and interacting autonomously within decentralized Web3 ecosystems.

Scenarios with AI adoption & Web3 Identities

Looking into current scenarios where some entities have started to put this into play, it is clear that by adopting the advanced Web3 identity features, they will potentially be finding themselves fighting for supremacy between some of the biggest players like Google, Amazon, Microsoft, and Facebook. These tech giants have become synonymous with the digital landscape, shaping our online experiences and influencing the way we interact with information.

Data vs profit

Behind the convenience and innovation lies a growing concern — the exploitation of user data for profit. Some of these big players that evolved in the era of Web2 have been living off data automatically generated from its users, such as yourself.

They are renowned for their sophisticated data analytics capabilities and their business model relies heavily on personalized advertising, leveraging user data to deliver targeted ads. Every search query, clicked link, and online behavior contributes to the intricate user profiles that they use to refine their advertising algorithms, generating substantial revenue in the process.

Challenging the Status Quo: Examining Tech Giants

It is also important to mention how Google, Mozilla, and others objected to one of the key open standards (W3C-DID) for self-sovereign identity as it threatened their business model of storing and monetizing data in 2021. These and lots more call for serious concern as it is not the desired outcome we hoped for when looking into our privacy & safety online. So the question remains, are these entities prioritizing the users’ best interests?

Below listed are three examples of companies, initiatives, and governmental policies already in the process of implementing AI and Web3 identity technologies:

  1. Microsoft is working on a decentralized identity system called Ions that is built on top of the Bitcoin blockchain. The system aims to provide users with more control over their digital identities and personal data.
  2. The European Union (EU) has proposed a new regulation called the Digital Identity Act that would create a framework for digital identities across the EU. The regulation would allow citizens to use their national digital identities across the EU, making it easier to access public services and conduct business online.
  3. The World Economic Forum (WEF) has launched a project called Redesigning Trust: Blockchain for Supply Chains that explores how blockchain technology can be used to improve supply chain transparency and traceability.

In addition to these three examples above, it is clear that some of these brand-new developments involving Web3 and online Identities are not necessarily implementing crucial privacy and safety measures. This can only be established once proper privacy protocols are added to the functionality of each project. AI is evolving rapidly and if we don’t implement the necessary privacy measures, AI is positioned to tamper with these protocols.

Web3 ID & AI — ‘Hyperautomation’

This evolution is further amplified by hyperautomation, which enables the creation and management of non-human identities, such as AI-driven autonomous entities, smart contracts, and digital entities, each with their unique roles and responsibilities. With these advancements we are entering an era where the boundary between human and non-human identities becomes increasingly blurred, ushering in a new era of identity management, trust, and interaction. AI and Hyperautomation are integral to this vision.

Automation vs Hyperautomation

The difference between ‘Automation’ and ‘Hyperautomation’ is that ‘Automation’ is using technology to do tasks previously done by humans. Activities such as manufacturing to customer service. Whereas ‘Hyperautomation’ involves advanced technologies like artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA) to automate complex business processes, creating a fully automated digital ecosystem with minimal human intervention.

AI analyzes vast amounts of data to enhance decision-making, optimize processes, and improve user experiences. Hyperautomation takes this a step further by automating repetitive tasks, enabling efficiency, and reducing human error. Together, AI and Hyperautomation aim to simplify the management of digital identities. However, is this approach more secure or just more convenient? To be less biased on the topic we should also consider factors such as threats of scams, fraud, and data breaches.

On the risky side of things

Let’s dive deeper into some risks and privacy concerns to understand the importance.

Here AI is categorized under the ‘Hyperautomation’ spectrum. To understand its position, privacy, and safety risks, we closely examine these aspects specifically related to AI adopting a Web3 identity. Web3 Identity and AI require responsible development, robust regulations, and a commitment to transparency and ethical AI practices.

Having an online identity is indeed a positive development, however, the question remains, will these entities continue adopting the decentralized approach to give you back your identity? Are they taking ethical steps to preserve your privacy and safety?

Let’s look at some risks:

  1. Privacy Concerns: The use of AI in identity management raises concerns about surveillance and data mining, potentially infringing on individual privacy and overall scams.
  2. Bias and Discrimination: AI algorithms are not immune to biases, which can result in discriminatory outcomes, especially when determining access or rights based on identity.
  3. Job Displacement: As Hyperautomation evolves, certain jobs may become obsolete, potentially leading to unemployment and economic disparities.
  4. Complexity: Implementing and securing Web3 Identity, AI, and Hyperautomation systems can be complex and costly, creating barriers for smaller organizations.
  5. Ethical Dilemmas: AI-driven decision-making raises ethical dilemmas, such as who is responsible when AI systems make crucial decisions about access or rights.

Conclusion

In conclusion, Web3 identity and artificial intelligence propels us into an era of unprecedented possibilities and challenges. The evolving landscape of digital identities, enhanced by both Web3 and AI, promises greater user control, security, and adaptability. However, the path forward is not without obstacles, as their combination introduces the need for a delicate balance between innovation and potential risks.

Hyperautomation further complicates the landscape, blurring the lines between human and non-human identities. As AI and Hyperautomation promise efficiency and reduced human error, questions arise about the trade-off between convenience and security. Risks such as privacy concerns, complexity, and ethical dilemmas underscore the need for responsible development, stringent regulations, and a commitment to transparent and ethical AI practices.

These and lots more shows that the journey towards a harmonious integration of Web3 identity and AI demands collective effort to address the associated risks. Doing this will help ensure that innovation aligns with ethical considerations, privacy preservation, and the overall well-being of decentralized identity. Interestingly, several projects and protocols like Litentry are creating the right tools to overcome some of the privacy and safety concerns enabling users to be resilient and creating the much needed balance.

About Litentry

Litentry is a privacy-preserving Identity Aggregation protocol that enables granular access to and control of data. Featuring a DID indexing protocol and a Substrate-built distributed DID validation blockchain, Litentry provides a decentralized, interoperable identity aggregation service that mitigates the difficulty of resolving agnostic DID mechanisms. Litentry provides a secure vehicle through which users manage their identities and dApps obtain real-time DID data of an identity owner across different blockchains.

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